The Purple Cow

The “Purple Cow” in Local Economic Development: Beyond Generic Charm The concept of the “Purple Cow,” coined by marketing visionary Seth Godin, is about being […]

Traffic Jam Tourism

TRAFFIC JAM TOURISM DISCOVERS SMALL-TOWN ECONOMIC OPPORTUNITIES HIDING IN PLAIN SIGHT Frustrated highway drivers escaping traffic jams are accidentally discovering small-town economic gems like the […]

A Purple Cow in Austin

  Analysis of a Purple Cow Example in Local Economic Development – Austin Texas Understanding the Purple Cow Concept The term “purple cow,” coined by […]

What License Plates Can Teach Cities

LICENSE PLATE COLLECTORS UNDERSTAND PLACE BRANDING BETTER THAN MOST CITIES License plate collectors pay premium prices for plates that tell compelling stories about places, revealing […]

A 184-Mile Purple Cow

GEORGETOWN CANAL TRANSFORMATION PROVES ABANDONED INFRASTRUCTURE CAN DRIVE TOURISM ECONOMICS The C&O Canal near Washington DC has undergone a remarkable transformation from abandoned industrial waterway […]